Poor Jason Buzi. You try to do a nice thing, and what happens? Two hundred addicts and thugs descend upon you, beat you down, and steal all the prizes you were going to give away.

In celebration of Leap Year, cashtomato.com (a YouTube wannabe) decided to give away boxes of tomatoes – each containing $29 – in a publicity stunt scheduled for Leap Day, 29 February.

Instead of greeting an appreciative crowd of amused and grateful citizens, the three guys in the tomato costumes got this.

Buzi, VP for cashtomato.com, later said that “maybe next time, I would plan this better.”

Giving away cash in Union Square in Manhattan? Yeah, I’d think a better plan would be in order.